Marketing for Charities & Not for Profits with Belinda Shipp

Making smart marketing choices is vital for not-for-profits and charities. You need to make every penny work for you and you certainly don’t want to waste time and money on marketing that doesn’t work. Yet many charities find it hard to communicate their message clearly, impacting on their ability to raise donations, attract volunteers and raise the profile of the great work that they do. It shouldn’t be this way. So this course is designed to help charities and not for profits clarify their messaging, so they can do more of the great work that they exist to do.

What we’ll learn:

• The proven 7 part framework used by Charity Water and charities/not-for-profits across the globe to grow their donations and the reach of their good causes.

• The 5 mistakes that most charities and not-for-profits make on their websites and why this is damaging their ability to attract donations/volunteers and raise their profile.

• The 3 things that you need in order to predictably grow donations or numbers of volunteers.

About Belinda:

Belinda has 20 years’ experience in marketing, is a chartered marketer and one of only five marketers in the country certified to guide businesses, charities and not-for-profits through a proven 7-part communications framework. She is committed to helping raise the profile of not-for-profits and charities to help them do more good work for more people.

Amanda will also be on hand to advise on the lawful collection of personal data and other GDPR related issues that charities and Not for Profits need to know.

Are you floundering with Facebook and Instagram and need an injection of pzazz and motivation?  This morning session will be interactive, informal and fun.  They'll be plenty of chance to ask questions, share knowledge, network and there WILL BE mince pies!  

Come along to this session to learn:

• A reminder of Marketing Basics - What are you trying to achieve, Who are you trying to reach, What should you write?

• Facebook - An overview of how to get the best out of the platform with lots of examples of how to do it right

• Instagram - Lots of ideas about how to use this platform well, including top tips on using stories and maximising your effort.

What you'll get:

• Ideas to take away to use in your business

• A Content Calendar and a Marketing Planner template to help you decide what to do and where to focus your efforts.

  Amanda will be delivering this session:
  
  With over 8K followers across all platforms for her blog Secret Truro, Amanda has been marketing and creating content for herself and others for decades, offline and online.  She's been using social media since 2004 (on the now-defunct Orkut) and has been an early adopter of the different channels as they've come along.

Confident Marketing

Your marketing might look amazing - but is it lawful?

Marketing is an important part of your business and with so many options, apps and digital wizardry, it's easy to get lost in the maze of what you can and can't do from a legal point of view. How on earth can you keep track?

We'll be looking at what the law says about:

• how you can comply with Data Protection Regulation so that your website is on the right legal tracks

• how to get influencer marketing right

• what the Advertising Standards Authority recommends in advertising.

• How you can market to your customers and contact your potential customers

• What you need to do now

• How you can still be creative and take your marketing to the next level.

You'll also get:

• Free templates which will ensure that you have the right legal documentation to help you with your marketing legals

• Guidance on how to fill the templates out and when you'll need them

• Advice on what you should do now.

Amanda will be joined by Senior Lawyer Yvonne Morris to deliver a practical hands-on workshop which will help you understand Marketing Legals to give you confidence for your 2020 planning.

The session will be divided into 4 sections covering what branding is, what it does and how you approach it, covering preparation to delivery.

There will be exercises to help pinpoint what your brand is about and how branding can support your business fully, how successful your brand is and whether you should re-brand or refresh.

The session includes:

Brand Foundations - establishing a context for your brand and setting the intention for it’s growth

Brand Values - who you are, what you do and why you do it - your brand personality

Brand Construction - the building blocks of branding.

Brand Experience - implementing your brand, developing and future-proofing

About Emily

Emily Brown has delivered creative branding, retail & packaging design for over 20 years in both London and Cornwall. Working with businesses large & small, she creates unique and effective solutions to web, print, digital & signage projects, enabling businesses to grow and maximise their potential.

Clients include M+S, Laura Ashley, Fifteen Cornwall, Tilley Endurables, Penderlaw Solicitors, Cornwall Food Foundation, Bam Clothing.

Up your game with email marketing with this update from Mailchimp Expert, Christine Foulds.

You may know that Mailchimp has changed its format and introduced some new features.  During the workshop, we'll be taking a closer look at how MailChimp has changed from an email marketing platform to a CRM. We'll be outlining features such as postcards, landing pages and how to implement simple automation and Amanda is on hand to offer advice about the legalities of email marketing under data protection legislation.

What we’ll learn: 

Our main focus will be

• new features

• new layout

• new price structure

They'll be plenty of opportunities to ask questions so that you go away with a clear idea of what you can achieve when you get email marketing right.

About Christine:

Christine Foulds is an email marketing expert with the focus on costumer retention. She is the first one in Cornwall to become an official MailChimp Partner which means she gets unique resources, insights and a direct insider view from MailChimp. So, whenever developments happen, she will be the first to know in Cornwall.